Capital Campaign Brochure Balances History & Innovation

The Northside Childcare Development Center has an illustrious history with the founders who presented the evidence showing inequality in education that led to the Brown v. Board of Education Supreme Court decision. This history had to be honored in their capital campaign while showing how the organization was continuing to devise new ways to support an impoverished community.

Using each spread as an opportunity to communicate a key point about the organization, we presented the story as the next phase in innovation. The brochure showcases testimonials that we elicited from the parents of children in the program, along with the impact that the organization was achieving, while showcasing the need for the new space. The organization now as the tool they need to appeal to donors in the public phase of the campaign.

Update: After raising $10 million in just six months, Northside is now working on the additional $5 million necessary to sustain its programs and services.

Capital Campaign Brochure Focuses on Intersecting Lives

To raise money for renovation and expansion at the Sid Jacobson Jewish Community Center, we used a storytelling approach around the theme of Intersecting Lives. We designed the brochure around three stories with panels that open to reveal people whose lives intersect at the JCC. The brochure describes the specific improvements to the building as well as new additions planned, framed around supporting the Jewish community and putting Jewish values into action. A spread features quotes about how people will benefit from the capital improvements. The hand-drawn style of the people and felt textured stock lend a personal touch, while a pocket contains inserts describing the various giving opportunities.

Case for Support Appeals to U.S. Donors to Israeli University

The American Society of the University of Haifa needed to articulate to donors why they should support the newest of the seven major universities in Israel. The message focused on their academic excellence, multiversity model, and uniqueness as a pluralistic university that attracts students and staff from Jewish, Arab, and other backgrounds. The design presents a modern look that showcases their diverse perspective and innovation in marine sciences and other areas. The 8-page Case for Support brochure is accompanied by a Giving Opportunities piece that describes the specific ways that donors can lend their support.

Raising Money for the Building Next Door

POTS had grown from a soup kitchen to a leading poverty-fighting organization in the Bronx. When the building next door became available, they purchased it to expand their case management services and introduce a job training program. To promote the campaign raising $5 million, we developed a brochure around the theme of ”The Next Door of Opportunity.”

The 12-page brochure focuses each spread on another aspect including their vision for growth and plans for the new building. A series of inserts provides information on the giving opportunities and donor story. We also developed a website specifically for the campaign: www.potscampaign.org

A Compelling Case for Three Capital Campaigns

When UJA Federation of New York wanted to raise $70 million for three major initiatives that ushered in their second century, they needed materials that would get noticed. We developed the theme of BUILD BOLD to unify the three campaigns. We then wrote, designed, and produced three brochures that each stand out on their own but work together when presented as a set. Each brochure poses three questions to engage donors before revealing the BUILD BOLD response unfolded across three panels. The purpose of each project is clearly communicated through words and images that help donors envision the impact they can have.

Capital Campaign to Expand Space and Programs

When the Brooklyn Heights Synagogue had the opportunity to purchase the building next door, they took it. They then turned to Red Rooster Group to design fundraising materials to raise the $3.5 million to pay down the mortgage.

After an assessment of the congregation’s donor history, we reviewed the synagogue’s materials and developed a series of possible themes to communicate how the capital campaign met the growing needs of the synagogue — Possibilities, Community, and Growth. Based on the Growth theme, we developed the campaign name, logo, brochure, posters, pledge cards, note cards, and an FAQ sheet.