Capital Campaign Kit

The Tools You Need to Fundraise

If your nonprofit is in need of a Capital Campaign Kit to solicit donors, look no further. We’ll develop a compelling theme for your campaign, write and design a comprehensive Case for Support brochure, create inserts needed to support your ask, adapt the content for online use, and add campaign pages to your website to provide an online presence for your capital campaign.

WHAT YOU GET:

Campaign Name
Campaign Case for Support Brochure or Folder with Inserts
Content Adapted to Website

Red Rooster Group’s Process

Based on our extensive experience in working with nonprofits, Red Rooster Group has developed a process that results in effective Case for Support documents.

1. Understanding Your Needs & Goals

Review your fundraising and marketing materials.
Meet with your leadership to thoroughly review goals.
Interview 6 to 8 stakeholders.

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2. The Criteria to Guide Your Campaign Kit

Define key messages to convey.
Establish creative considerations.
Determine words to use or avoid.
Set parameters for brand guidelines.

We will ask you to approve this Creative Brief before the next steps are taken.

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3. A Name for Your Capital Campaign

Explore various ways of framing your campaign message.
Present at least two concepts for the name that reflect different framing, with support message points
You choose one concept.
Two rounds of refinement, if needed.
Approval of the campaign name.

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4. A Design Direction

Present two approaches for your Case for Support based on the selected name.
You choose one design for further refinement.

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ADDITIONAL SERVICE: Field Testing

As part of the process, some nonprofits want to get feedback on how well their Case for Support resonates with donors. In these cases, we can do this through one-on-one sessions with donors that delve into how individual donors respond to each of the framing concepts. We can also conduct focus groups to explore how donors perceive the organization.

ADDITIONAL SERVICE: Photo Shoot

Strong images are essential for bringing your Case for Support to life and giving it impact. If you do not have images, we can arrange a photo shoot to capture images that tell your story. We’ll discuss scenarios that make sense for your organization, plan the shoot, coordinate with the photographer, direct the shoot, review the images, and create a pool of selected images.

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5. Writing & Design of Your Case for Support

Design the brochure, incorporating text and images.
Write copy for all pages of the brochure, including headlines and subheads.
Three rounds of refinement, if needed, each including:
- Presentation of the brochure to your team for feedback.
- Refinement of the design and copy based on your comments.
Approval of the final design and copy.

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6. Live Web Page in Place

Wireframes showing pages and elements.
Your review and comment.
Web pages are designed.
Brochure copy and images are adapted to the web page.
Two rounds of refinement, if needed, each including:
- Presentation of the web page to your team for feedback.
- Refinement of the design and copy based on your comments.
Final quality assurance testing is conducted.
Web pages are uploaded to your website.

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7. Print-Ready files

Get print quotes.
Choose printer.
Create files for printer.

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8. Printed Case for Support

Review printer’s proofs.
Conduct on-press quality assurance, if in New York City.
Coordinate the delivery of printed materials.

Your Final Case for Support

Your resulting Capital Campaign Kit will provide a compelling motivation for donors to support your campaign and provide your capital campaign committee and board members with the tool they need to raise money with confidence.

ADDITIONAL SERVICES

We also provide other consultation and services to support your campaign, including writing, designing, and producing other print and digital materials such as brochures, direct mail, social media, and micro campaigns within your campaign. Talk to us about your needs or ideas.

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