Capital Campaign Package

Support for the Success of Your Campaign

For nonprofits that seek fuller support for their capital campaign, our Capital Campaign Package delivers. You’ll get the tools you need to establish a strong campaign and communicate in a consistent way to your donors during the campaign, including a brochure, website, and newsletter templates. We’ll even follow up with you monthly for one year to review your campaign outreach to ensure that you are on track for a successful campaign.

WHAT YOU GET:

  • Campaign Name & Logo
  • Campaign Stationery Design
  • Email and Print Newsletter Templates
  • Campaign Style Guide
  • Case for Support Brochure with Inserts
  • Campaign Webpage or Microsite
  • Monitoring of Campaign Marketing

Red Rooster Group’s Process

We’ll use the following process to develop your Capital Campaign package. Some of these stages will happen concurrently.

1. Understanding Your Needs & Goals

  • Review outreach and strategic materials.
  • Meet with your leaderships to thoroughly review goals.
  • Interview 10 to 12 stakeholders.
    • Schedule interviews.
    • Conduct interviews.
  • Summarize findings.

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2. The Criteria to Guide Your Campaign Materials

  • Define key messages to convey.
  • Establish creative considerations.
  • Determine words to use or avoid.
  • Set parameters for brand guidelines.

We will ask you to approve this Creative Brief before the next steps are taken.

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3. A Name for Your Capital Campaign

  • Explore various ways of framing your campaign message.
  • Present at least two concepts for the name that reflect different framing, with support message points
  • You choose one concept.
  • Two rounds of refinement, if needed.
  • Approval of the campaign name.

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4. A Campaign Logo

  • Present at least two concepts for logo design based on the selected campaign name.
  • You choose one for further development.
  • Three rounds of refinement, if needed, each including:
    • 
Presentation of the logo designs to your team for feedback.
    • 
Refinement of the design based on your comments.
  • Approval of the logo.

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5. Campaign Stationery

  • Design of campaign letterhead templates, notecards, email signature.
  • Three rounds of refinement, if needed, each including:
    • 
Presentation of the logo designs to your team for feedback.
    • 
Refinement of the design based on your comments.
  • Approval of stationery elements.

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6. Email & Print Newsletter Templates

  • Discussion about types of donor communications and content.
  • Strategy for using email and print newsletters as a fundraising tool.
  • Setting up email template in Constant Contact or similar service.
  • Design of master print newsletter template in InDesign.
  • Two rounds of revisions to each.
  • Final files.

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7. Case for Support Approaches

  • Present two options for your Case for Support based on the selected name.
  • You choose one direction for development.

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ADDITIONAL SERVICE: Field Testing

As part of the process, some nonprofits want to get feedback on how well their Case for Support resonates with donors. In these cases, we can do this through one-on-one sessions with donors that delve into how individual donors respond to each of the framing concepts. We can also conduct focus groups to explore how donors perceive the organization.

ADDITIONAL SERVICE: Photo Shoot

Strong images are essential for bringing your Case for Support to life and giving it impact. If you do not have images, we can arrange a photo shoot to capture images that tell your story. We’ll discuss scenarios that make sense for your organization, plan the shoot, coordinate with the photographer, direct the shoot, review the images, and create a pool of selected images.

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8. Writing & Design of Your Case for Support

  • Design the brochure, incorporating text and images.
  • Write copy for all pages of the brochure, including headlines and subheads.
  • Three rounds of refinement, if needed, each including:
    • Presentation of the brochure to your team for feedback.
    • Refinement of the design and copy based on your comments.
  • Present the brochure to your board.
  • Approval of the final design and copy.

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9. Print-Ready files

  • Get print quotes.
  • Choose printer.
  • Create files for printer.

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10. Printed Case for Support

  • Review printer’s proofs.
  • Conduct on-press quality assurance, if in New York City.
  • Coordinate the delivery of printed materials.

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11. Website

  • Wireframes showing pages and elements.
  • Your review and comment.
  • Web pages are designed.
  • Brochure copy and images are adapted to the web page.
  • Two rounds of refinement, if needed, each including:
    • Presentation of the web page to your team for feedback.
    • Refinement of the design and copy based on your comments.
  • Online donation and email sign-up are integrated into site.
  • Final quality assurance testing is conducted.
  • Site is launched / web pages are uploaded to your website.

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12. Keeping Your Campaign On Target

  • Follow up monthly for one year to review your campaign outreach.
  • Make recommendations for keeping donors engaged.

Your Final Capital Campaign Package

Your Capital Campaign Package will provide an arsenal of tools for setting the stage for your campaign, engaging your donors, and maintaining momentum throughout your campaign so that you can reach your campaign goals.

ADDITIONAL SERVICES

We also provide other consultation and services to support your campaign, including writing, designing, and producing other print and digital materials such as brochures, direct mail, social media, and micro campaigns within your campaign. Talk to us about your needs or ideas.

EXAMPLES
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