FAQs

FAQs

What’s the difference between a Case for Support and a Capital Campaign Kit ?

The Case for Support describes why donors should support your organization or capital campaign. It is the underpinning of any funding effort. A capital campaign is a multi-faceted marketing effort to raise funds for a particular purpose. It may include new, targeted materials for donors and funders, a social media campaign, an email campaign, and a page on your website. It will certainly include a Case for Support.

Who will we be working with?

Your project will be assigned to a team of writers and designers experienced in conveying nonprofit impact. You will have one main contact who will communicate with you regularly and who will answer any questions as they arise.

Are you only online? Can we talk to you?

We are a real live agency, located in New York City — we do not outsource our work overseas. You can talk to us anytime. Just email info@redroostergroup.com or call us 212-673-9353, or visit us at 22 East 49th Street, 7th Floor, New York. When we undertake a project, we’ll be talking with you a lot and meeting in person as well.

What if I don’t like the results?

We use an iterative process, which means we’ll be asking for your input as we go along. We’ll be getting your agreement on the overall theme before developing your kit, so there won’t be any surprises. During the process, you’ll review and provide feedback on concepts, images, and wording before they are finalized.

What other costs might there be?

• Photography if you want a photo shoot or if stock images are purchased.
• Printing, which will be based on the size, number of pages, paper stock, quantities, and other variables.
• Testing with various audiences can be conducted for an additional fee.

Will you tailor your packages for us?

Yes, we’ll be happy to work with you on a package designed specifically for your situation.

How long have you been doing this? What experience do you have?

We’ve been creating effective fundraising, communications, and branding materials for nonprofits for more than 20 years. Our company was founded to help nonprofits harness the power of design to accomplish their missions. Everyone on our team has extensive experience in their own skill area and has worked on numerous nonprofit projects. We understand the sector, its audiences, and its constraints.

How will you engage our team?

We’ll get to know you personally. Our first step will be a kick-off meeting in which we’ll go over the nitty-gritty of working together: Who’s available when, who will be reviewing materials, and what you are most concerned about. We will also discuss your programs, organizational strengths, and greatest accomplishments so we have a good understanding of your organization. Then we’ll keep you up to date on a regular basis. Sometimes, we set up a weekly phone call. For other projects, we set up phone calls or meetings on an as-needed basis. You are always welcome to call or email your project manager if you have a concern

How often will you meet with us?

Most of our collaboration can be done over the phone or via GoToMeetings but we’ll meet in person when necessary, such as to present concepts to your leadership.

How many rounds of revisions do we have?

The number of revisions depends on the package you choose. In most cases, you will have three rounds of revisions for each step of the process — concept, visual, copy.

What source materials do you need to start with?

We’ll need information about the impact your organization has had, its mission, vision, and values. Often these can be gleaned from your website, brochures, or annual reports. You may have fundraising brochures, presentations or strategic documents. We’ll want to look at your current outreach materials and any brand guidelines you have.

What if we don’t have any images and can’t get any?

Having worked with nonprofit organizations for 20 years, we are experienced with the limitations nonprofits face. We pride ourselves on being able to develop thoughtful and engaging design with a variety of techniques so we don’t have to depend on photography. We can customize stock images, create illustrations, use infographics, and develop collages to create visually exciting, unique pieces for our clients without photos.

Who will you interview? How will that work?

Together, we’ll decide which stakeholders should be interviewed — donors, staff, board, clients. We’ll give you a calendar of available times and you will schedule the interviews. We can give you an email or phone script to use with the interview subjects to explain that we will be calling and why. The interviews will be conducted by us.

What are our responsibilities during this process?

Your key responsibility will be to provide clear feedback and on-time approvals in each phase of the project. This includes:

• • Coordinating your team.
  • Providing materials including strategic documents and images.
  • Identifying people to interview.
  • Gathering and compiling feedback.
  • Carefully reviewing all the materials we submit and signing approval forms when needed.
  • Reviewing and approving printing proofs.
  • Paying invoices on time.

What if we can’t meet a deadline?

Let us know as soon as possible so that we can adjust the schedule, if we can. However, the project may not be completed in the time scheduled if deadlines aren’t met. We’ll let you know how any schedule adjustment will affect the delivery of materials.

Will you present to our board?

Yes, we will present to the board. We know it’s important for the board to understand the overall concept and direction of the campaign, and it’s helpful to have us present so that we can set the stage and answer questions. And we want to make sure that board members are enthusiastic about the campaign materials since, as brand ambassadors, they’ll be using the materials we create.

How is printing handled? Will you print our kits for us?

We don’t run the presses ourselves but we can oversee the print process for you. We will:

• • • Write the printing specifications and get printing quotes.
    • Review these with you and select an appropriate printer.
    • Coordinate the details of the project with the printer.
    • Review the printing proofs for quality assurance.
    • Conduct an on-press approval, if necessary.
    • Review printed materials for quality and arrange for delivery.

The cost of printing is not included in our fee.

Can we use our own printer?

Certainly! We’ll provide the printer of your choice with the files needed.

Are other services available?

Yes. Red Rooster Group is a full-service marketing and branding agency. We can help you develop your organization’s name and brand, formulate a marketing and fundraising strategy, develop your website, and create brochures, newsletters, and other materials. Talk with us about your aspirations and we’ll tell you how we can help you realize them. Visit our full website.

Do you work with fundraising consultants?

Yes. We have worked with capital campaign and other fundraising consultants to help them bring more value to their clients and augment communications and design areas in which they might not have expertise. We will be glad to discuss how we can work with you to support the needs of your client.

For any other questions, please use the contact form or contact us at info@redroostergroup.com.