Case for Support Appeals to U.S. Donors to Israeli University
The American Society of the University of Haifa needed to articulate to donors why they should support the newest of the seven major universities in Israel. The message focused on their academic excellence, multiversity model, and uniqueness as a pluralistic university that attracts students and staff from Jewish, Arab, and other backgrounds. The design presents a modern look that showcases their diverse perspective and innovation in marine sciences and other areas. The 8-page Case for Support brochure is accompanied by a Giving Opportunities piece that describes the specific ways that donors can lend their support.
