A Compelling Case for Three Capital Campaigns
When UJA Federation of New York wanted to raise $70 million for three major initiatives that ushered in their second century, they needed materials that would get noticed. We developed the theme of BUILD BOLD to unify the three campaigns. We then wrote, designed, and produced three brochures that each stand out on their own but work together when presented as a set. Each brochure poses three questions to engage donors before revealing the BUILD BOLD response unfolded across three panels. The purpose of each project is clearly communicated through words and images that help donors envision the impact they can have.
