Reinvigorating a Stalled Capital Campaign
To re-energize this school’s stalled capital campaign, Red Rooster Group developed an enticing brochure to engage donors in what the new and renovated spaces would mean for students.
The school was a year into its capital campaign goal for renovating some of its existing spaces and building new ones, when its campaign started to fizzle. The school’s existing base of high-end donors needed a fresh reason to support the campaign.
We interviewed students to find out how they felt about the new spaces and how they personally would benefit. Quotes from these interviews were used to bring the architectural renderings to life. We printed the quotes on semi-transparent vellum pages that overlaid the renderings. This strategy helps donors understand how the new spaces would improve the educational experience and build a more vibrant community.
The progress that had been made in construction was also showcased, with an updated floor plan that highlighted the spaces already completed. The oversized 15 x 10 inch format (which opens to 30 inches) with full page, full bleed images, and vellum overlays got donors to take another look at the campaign. The campaign piece provides multiple ways to engage donors based on their various interests.
